Subida Names First Ambassador

Subida Names First Ambassador

John Luke Robertson is a television personality and star from the “Duck Dynasty” show.  He is a husband, father and author of multiple books. John Luke currently is the Executive Director of Camp Ch-Yo-Ca, a non-denominational Christian youth camp located in the piney woods of North Louisiana in Calhoun, near West Monroe.

MUR and John Luke Robertson were first connected through Bible camp. For the past six years MUR has hosted a bible camp (Campamento la Cruz) where hundreds of Honduran kids have been able to have the ‘camp experience’ for the first time. Last year John Luke visited Honduras with members of his Ch-Yo-Ca staff to see Campamento la Cruz in action and discuss ways of working together to better both camps and expand into other Central American countries. Through these discussions, the partnership between Subida Coffee and Christian Youth Camp Inc., the non-profit founded by John Luke Robertson, began. John Luke becoming the ambassador for Subida Coffee is just the beginning of this partnership that will certainly be a force for good in growing the Kingdom.

About the partnership and his relationship with coffee, John Luke Robertson says: “Subida Coffee and Mission UpReach hold a special place for me with what they do for children through education. I am the director of a summer camp so I spend three months out of the year seeing kids from all kinds of terrible situations. Education is the life line for many of them to rise above it. That is in the United States. How much more is education needed in Honduras where the school drop-out rates are so high. I love Coffee, the origin, the science and art behind preparing it, and of course the taste. I have since I was 15, making tar-like black coffee for my grandfather in his aluminum percolator. I love the cause Subida Coffee supports and of course it’s great coffee. I drink coffee every morning and every morning I want it to be good coffee that does good for the world.” 100% of profits from Subida Coffee go to charity. And now, a portion of each online sale of Subida Coffee will go to Christian Youth Camp Inc.

To commemorate the event, Subida Coffee launched a new subscription box in partnership with John Luke. The subscription box will deliver fresh coffee right to customer’s doors and include a story card each month, featuring participants of the Moses Project, and stories from the farm and the coffee process. Customers will be able to see the faces and hear the stories behind the lives that are being changed through their purchase. A special, signed welcome card from John Luke Robertson will be included in the first month’s box of each new subscription.

To learn more about the new subscription box, visit:

To learn more about Camp Ch-Yo-Ca, visit:



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